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A visual designer, and a dreamer.
Foot Locker PR campign
Performed as part of the work in Blustone company
How to you Market your brand without relying on digital advertising?
You do experiential PR events that give the user the opportunity to feel part of your brand.
In these projects I performed target audience research, built creative plans introduce brands\ products and increase sales. From the concept to the execution of the events.
Campus Campaign
Foot Locker is a street style company.
On the brief we received we were requested to create a conceptualize creative campaign to increase sales among student, through PR activities in various campuses.
Creative 1
Name: Playground
Activities: Shoe pool - Imagine a huge ball pool but the pool large shoebox and the balls are shoes. Each contestant gets an allotted time to try to find the golden shoe, which entitles him to a prize determined by the company.
Huge race - Racing on a track with a start and finish point sounds easy? Now do it in big shoes
Creative 2
Name: Golden Locker
Activitiey: We will place red lockers in a strategic area on campus. The students will participate in a digital trivia game (the questions will be from the worlds of sports, fashion and styling). The winner of each round will receive a golden key and will have to choose one locker where a big prize will be waiting or alternatively a discount voucher to be redeemed at the branches as a secondary prize.
Creative 3
Name: The perfect pair
Activitiey: Memory game - A modular shoe wall that simulates A huge memory game combined with an activity guide. On top of each cube there will be a shoe of a different model, and the students must find Couples in allotted time.
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